Editor's Note
Reinventing the wheel
For the past four elections when Filipinos overseas were allowed to vote in national elections, a number of community organizations in Hong Kong have always sat down with Consulate officials on getting as many people to register and vote as possible.

This is a time-honored tradition that started when the late Ambassador Doy Lucenario who was then second in command in Hong Kong, took up the challenge of getting Filipinos here to unite in exercising their right of suffrage. Details...

Anak Araw
Usapang Aldub, atbp.
Ang Aldub, na patuloy na nagtatatak ng bagong record sa social media, ay isang phenomenon na pinag-uusapan ng marami sa atin. Hindi lamang humahanga at kinikilig sa suyuan ng dalawang taong tila tunay na nagmamahalan, ang tinagurian nating Aldub Nation ay napaka-organisadong kumilos at hindi matatawaran ang malasakit at dedikasyon. Details...

Migrant's Forum
Prerequisite to investing
It is truly exciting to explore the various ways we can grow our money and ensure financial stability and freedom after many years of hard work and sacrifice away from family and loved ones. Details...

Know Your Rights
Collection of illegal and exorbitant agency fees continues
Before December 2006, all Filipinos leaving the country for overseas work were required to pay a placement/recruitment agency fee of not more than the equivalent of a month's salary based on the overseas job contract. In reality, nine out of 10 Filipino migrant workers arriving in Hong Kong were paying double, sometimes triple, and even quadruple, their monthly salary. Details...


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Manila gets ready for Apec
Despite tensions with the Philippine government over the West Philippine Sea/South China Sea, China's President Xi Jinping will be in Manila on November 17 to 19 to join US President Barack Obama, Russian President Vladimir Putin and 17 other world leaders for the 23th Asia-Pacific Economic Conference (Apec) Leaders' Summit.
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Filipino lesbians, out and proud
Some 200 migrants joined the march to support the Filipino LGBT (lesbian, gay, bisexual and transgender) groups on the first Migrants Pride Parade they organized in Hong Kong on Nov. 8. The parade, held on a Sunday, came a day after a much bigger crowd took part in the annual Gay Pride march attended by thousands of people across the city.
See this month's stories...

Lawyer's heart

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Chinese Horoscope   
Ano ang hatid ng Nobyembre sa iyo

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Your Daily News   
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About Us   

In December 1995, The SUN came out with a four-page inaugural issue that began one of the most intriguing success stories in publishing. Given away free to Filipinos in Hong Kong, The SUN soon took root in the community, becoming the leading Filipino publication in less than a year. Growing demand for copies of The SUN prompted the growth in circulation from the original 10,000 to 20,000 in June 1996, to 30,000 in January 1997, to 40,000 in June 1997, 51,000 copies in August 1999 and finally to 53,000 copies in November 2001 -- roughly one for every four Filipinos in the HKSAR. With the increase in circulation came a steady increase in the number of pages, to an average of 40 every issue, as the newspaper took on the role of the community's main marketplace for goods, services and ideas.

In the second half of July 2000, The SUN broke new ground by coming out with a mid-month edition. This new edition has grown so popular it now has 32 pages, and a guaranteed circulation of 25,000, which is often exceeded due to the influx of new advertisers.

These two editions have helped ensure that The SUN becomes THE source of news and information for, and about, Filipinos living in Hong Kong.

In November last year, The SUN again set a new record with the airing of its news and public affairs program, Tribong Pinoy, for Digital Broadcasting Corporation (DBC), the first digital radio station in Hong Kong. Tribong Pinoy serves as the perfect complement for The SUN, with its timely discussion of news and issues affecting Filipinos in HK and elsewhere in the world. It now airs live, three times a week (Tuesday, Thursday and Saturday), from 8pm-11pm, over digital radio, channel 575 of Now TV, and via the internet: www.dbc.hk, Digital We station. Tribong Pinoy's topics and guests for each episode can be viewed on its Facebook page: 05 DBC Tribong Pinoy.

As an additional service to Filipinos anywhere in the world who hanker for news from home, or those about their fellow overseas Filipinos, The SUN has upgraded its internet edition. Log on to www.sunweb.com.hk to see the latest news and information about HK and the Philippines, or click on the links on the right-hand side to view the exact pages in each issue.

For more information, please contact:

Leade Publishing Co.

Rm 1002 Yue Shing Commercial Bldg.

15 Queen Victoria St., Central, Hong Kong

Tel (852) 2544 6536

Fax (852) 2366 8841

Email: leade@sunweb.com.hk


Leo A. Deocadiz,Publisher

Leo A. Deocadiz, its publisher and one-time editor, founded the SUN. Leo is a veteran newspaper and magazine editor. Educated at the University of the Philippines in Diliman, Metro Manila and Georgetown University in Washington, he has worked for various newspapers and magazines both in Manila and Hong Kong. In Manila, he was associate editor of Business Day, an economic daily newspaper; business editor of the Philippine Daily Inquirer; and news editor of the Manila Chronicle. In Hong Kong, he was the editor of the following publications: Corporate, a business magazine; HK STAFF, a magazine which focused on human resource management in Hong Kong; China STAFF, which focused on HR management in China; and Best Practice Management, which focused on quality management practices in Asia. He is well-known in the Filipino community in Hong Kong, having served as chairman of the Philippine Association of Hong Kong in 2005, founding member of the University of the Philippines Alumni Association, and adviser to several migrant workers' organizations.

Email: leade@sunweb.com.hk

Daisy Catherine L. Mandap,Editor

Daisy, a lawyer and journalist, became The SUN's editor in September 1999, after serving as the newspaper's editorial consultant from its inception. Prior to this, she worked for 21 years in several publications both in the Philippines and Hong Kong. Immediately before joining The SUN as its editor, she worked as a part-time writer for the Cable News Network (CNN) in Hong Kong, and for 10 years before this, as editor, producer and writer for English news at Asia Television HK (ATV). Daisy earned both her journalism and law degrees from the University of the Philippines in Diliman, and was a writing intern at the Jefferson Fellowships program of the East-West Center at the University of Hawaii. She has been an active leader of the Filipino community in Hong Kong, having served as chairperson of the Philippine Association of Hong Kong, founding member of the University of the Philippines Alumni Association Hong Kong and as adviser of several community organizations. She is now serving her second term as a member of the Committee on the Promotion of Racial Harmony, an advisory body to the HKSAR government.

Email: daisy@sunweb.com.hk

Jan Yumul,Reporter

Jan is the latest addition to The SUN family. Though born in the Philippines, she spent much of her growing-up years in Hong Kong, and thus speaks several languages: English, French, Cantonese and Filipino. Jan, who holds a journalism degree from the University of Sto Tomas in Manila, brings to The SUN the idealism and enthusiasm of the young, which helps ensure the paper remains attuned to the needs of its readers.

Email: jan.yumul@gmail.com


A pool of writers, mostly Filipina domestic helpers who make up The Sun Writers Club, regularly contribute articles to The SUN. The contributors are mostly degree holders from the Philippines, and completed the annual writing workshop conducted by The SUN's editors. They also get regular guidance and training in their quest to pursue a writing career after leaving Hong Kong.


The SUN has regular staff who take care of advertisers' needs and tackle the difficult task of distributing 78,000 copies of the newspaper throughout Hong Kong every month. They include Johna M. Acompanado, Elena P. Villaprudente and Joy Luberas-Tan.



News about Filipinos in Hong Kong

Through The SUN, the Filipinos have become one of the most informed ethnic groups in Hong Kong. Coverage of events ranges from policy changes to the burning issues of the day, from personal experiences to the myriad of problems confronting Filipinos in Hong Kong, as well as business opportunities both in Hong Kong and the Philippines. Such coverage has made The SUN the most respected Filipino publication in Hong Kong.

News about the Philippines

From the information gathered by a retained reporter in Manila, from the internet and from Manila newspapers, The SUN's editors write in-depth and analytical pieces on significant developments in the Philippines. The stories are supplemented by choice articles supplied by the prestigious Philippine Center for Investigative Journalism and the OFW Writers' Consortium.

Features and Columns

The SUN regularly carries feature stories about life in Hong Kong, from the Filipino point of view. Regular sections include "Do it Yourself Travel" about interesting places in Hong Kong, "Tribong Pinoy," where the many organizations that make up the Filipino community here are featured, "Chinese Horoscope," written by an in-house seer, "Balitang Artista" which reports on the latest news and intrigues about famous entertainers in the Philippines, and "Food Trip" where readers get to share their favorite recipes, as well as their pictures. There are also regular columns that cater to the various needs of its readers, including the "Editor's Note," "Migrants' Forum," "Know Your Rights", "Food Trip", "Pera Mo, Palaguin Mo" and "Pinoy Jokes." But the most popular one is easily "Anak Araw," written by an anonymous author with the pen name "Ate Kulit". At times funny, at times sarcastic but always informative, Ate Kulit is one of the reasons The SUN is the most-read Filipino publication in Hong Kong.


For details on The SUN advertising rates for Hong Kong, please contact Tel: (852)25446536 Fax: (852) 2366 8841 Or E-Mail us at leade@sunweb.com.hk.


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View print version
of The SUN:

The Sun Part 1

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