BRIEF HISTORY
In December 1995, The SUN came out with a four-page inaugural issue that began one of the most intriguing success stories in publishing. Given away free to Filipinos in Hong Kong, The SUN soon took
root in the community, becoming the leading Filipino publication in less than a year. Growing demand for copies of The SUN prompted the growth in circulation from the original 10,000 to 20,000 in June
1996, to 30,000 in January 1997, to 40,000 in June 1997, 51,000 copies in August 1999 and finally to 53,000 copies in November 2001 --- roughly one for every four Filipinos in the SAR. With the
increase in circulation came a steady increase in the number of pages, to an average of 40 every issue, as the newspaper took on the role of the community's main marketplace for goods, services and ideas.
As if these were not enough, The SUN broke new ground by coming out with a mid-month edition in the second half of July 2000. This new edition has grown so popular it now has 24 pages, and a
circulation of 25,000. These two editions have helped ensure that The SUN becomes "the" source of news and information for, and about , Filipinos living in Hong Kong.
The SUN-Internet Edition is published as an additional service to Filipinos anywhere in the world who hanker for news about their country and fellow overseas Filipinos. Our address is:
Leade Publishing Co.
Rm 1002 Yue Shing Commercial Bldg.
15 Queen Victoria St., Central, Hong Kong
Tel (852) 2544 6536
Fax (852) 2366 8841
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THE STAFF
Leo A. Deocadiz, Publisher
Leo A. Deocadiz, its publisher and one-time editor, founded the SUN. Leo is a veteran newspaper and magazine editor. Educated at the University of the Philippines in Diliman, Metro Manila and
Georgetown University in Washington, he has worked for various newspapers and magazines both in Manila and Hong Kong. In Manila, he was associate editor of Business Day, an economic daily
newspaper; business editor of the Philippine Daily Inquirer; and news editor of the Manila Chronicle. In Hong Kong, he was the editor of the following publications: Corporate, a business magazine; HK
STAFF, a magazine which focused on human resource management in Hong Kong; China STAFF, which focused on HR management in China; and Best Practice Management, which focused on quality
management practices in Asia.
Daisy Catherine L. Mandap, Editor
Daisy became The SUN's editor in September 1999, after serving as the newspaper's editorial consultant from its inception. Prior to this, she worked as a journalist for 21 years in both the Philippines and
Hong Kong. Immediately before joining The SUN as its editor, she worked as chief sub-editor for English news at Asia Television HK (ATV). She currently works as a part-time writer for Cable News
Network (CNN) in Hong Kong. Apart from being a journalist, Daisy is also a qualified lawyer, and is a product of the University of the Philippines in Diliman and the East-West Center at the University of
Hawaii. She is also active in community affairs, and most recently served as chairperson of the Philippine Association of Hong Kong.
Carol Smiley D. Julve, Writer
Smiley is the latest addition to The SUN family. A fresh graduate of B.S. Development Communication at the University of the Philippines in Los Baņos, Smiley brings to The SUN the idealism and
enthusiasm of the young, which helps ensure the paper remains attuned to the needs of its readers, of whatever age.
Marketing/Distribution
The SUN has four regular staff who take care of advertisers' needs and tackle the difficult task of distributing 78,000 copies of the newspaper throughout Hong Kong every month. They are Johna M.
Acompanado and Josephine R. Robinson.
CONTRIBUTORS
A pool of writers, mostly Filipina domestic helpers who make up The SUN Organization, regularly contribute articles to The SUN. These contributors are graduates of the annual writing workshops
conducted by The SUN's editors. They also get regular guidance and training in their quest to pursue a writing career after leaving Hong Kong.
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ARTICLES IN THE SUN FALL UNDER THREE CATEGORIES:
News about Filipinos in Hong Kong
Through The SUN, the Filipinos have become one of the most informed ethnic groups in Hong Kong. Coverage of events ranges from policy changes to the burning issues of the day, from personal
experiences to the myriad of problems confronting Filipinos in Hong Kong, as well as business opportunities both in Hong Kong and the Philippines. Such coverage has made The SUN the most respected
Filipino publication in Hong Kong.
News about the Philippines
From the information gathered by a retained reporter in Manila, from the internet and from Manila newspapers, The SUN's editors write in-depth and analytical pieces on significant developments in the
Philippines. The stories are supplemented by choice articles supplied by the prestigious Philippine Center for Investigative Journalism and the OFW Writers' Consortium.
Features and Columns
The SUN regularly carries feature stories about life in Hong Kong, from the Filipino point of view. Regular sections include "Do it Yourself Travel" about interesting places in Hong Kong, "Tribong Pinoy,"
where the many organizations that make up the Filipino community here are featured, "Chinese Horoscope," written by an in-house seer, "Balitang Artista" which reports on the latest news and intrigues
about famous entertainers in the Philippines, and "Food Trip" where readers get to share their favorite recipes, as well as their pictures. There are also regular columns that cater to the various needs of its
readers, including the "Editor's Note," "Law and You," "Isulat Sa Konsulado" and "Pinoy Jokes." But the most popular one is easily "Anak Araw," written by an anonymous author with the pen name "Ate
Kulit". At times funny, at times sarcastic but always informative, Ate Kulit is one of the reasons The SUN is the most-read Filipino publication in Hong Kong.
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ADVERTISING
For details on The SUN advertising rates for Hong Kong, please contact Tel: (852)25446536 Fax: (852) 2366 8841 Or E-Mail us at leade@sunweb.com.hk. |